about us

Impulse A/S is one of the largest importers and wholesalers of FMCG in the Nordics, distributing more than 10.000 SKU's annually across the Nordics. We have a strong reputation as a very professional supplier with delivery on time. Our business is done in a responsible way, with a superb safety control system.

Sales Concepts
Toys - Impulse delivers quality toys on day-to-day delivery from our warehouse in Vipperød to more than 1200 retailers in Denmark. We are proud to be the exclusive representative for Simba-Dickie-Group as the only toy wholesaler in Denmark and we deliver and set up on site in all stores. You can read more about our toys concepts by clicking here.

Licens products - Matador is a Danish TV Series produced and shown between 1978 and 1982. It is set in the fictional Danish town of Korsbæk between 1929 and 1947. Impulse have made an exclusive range of Matador products, as you can see more of by clicking here.

Accessories - Impulse develops under its own brand fast moving shop-in-shop concepts in personal accessories products such as sunglasses, reading glasses etc. More than 800 stores benefit from the sales of Impulse Accessories, currently undergoing rapid sales growth. You can read more about Impulses personal accessories concepts by clicking here.

Entertainment - Impulse offers a complete range of entertainment products such as Dvd's, CD's, Games, etc.

Sales & logistics
The Danish sales force consists of seven sales consultants and a Sales Manager. Impulse aims to be Denmark's best non-food supplier through personal service. We measure and follow up daily on our sales consultants scanned sales per store, visit frequency, level of service, etc.

From our 10.000 m2 warehouse in Vipperød (situated only 40 minuttes drive from Copenhagen), we supply more than 10.000 different SKU' on a day-to-day business to shops across Scandinavia.

Impulse is a registrered dropshipment supplier, delivering our services to some of the biggest e-retailers in Scandinavia, and on the busiest days we ship more than 3.000 packages directly to consumers.